Something tells me this whole “green” craze is going to get a whole lot worse before it gets better. I got an email today from Scott’s Lawn Care touting their new “Water Smart” fertilizer. Their “new Water Smart™ formula saves you thousands of gallons of water a year!”
Curious as to how exactly fertilizer can cut down on your water usage, I went to their website to find out more. Their site is very short on details, but the general gist is that a fertilized lawn will need less water to keep healthy than an unfertilized lawn. So their “Water Smart” fertilizer is just the same old stuff with a new, hip eco-friendly feel-good label!
Look, I’m all for taking common-sense steps to help the environment. Whether or not global warming turns out to be real, making the earth a better place can only be a good thing. But I guess it was inevitable that the whole thing would get commercialized ad nauseum.
So, thanks anyway Scotts, but I think I’ll have to pass on putting your corny Water Smart Pledge badge on my blog.
July 6th, 2008 at 4:01 pm
It’s *your* water bill.
;)
Insofar as global warming, it is incontrovertible that it is real and that humans are now rate as a geological force — though, I think we knew that the moment we stepped on the moon.
We can’t reverse it — we’re past the tipping point. Our activities paired with cyclical solar events have sealed our fate, however, we /can/ mitigate it, viz., adapt.
We enjoy plentiful water. Now. Here.
I encourage you to google the Atlanta aquifer.
February 14th, 2010 at 8:52 pm
Heh, that’s like when “lo-fat” was all the rage, & various items that were already obviously low in fat were now labeled as lo-fat. Like grapes. I love how heatlh & socially conscious things become marketing tools. No, I really do! It’s good for business, & strong businesses are better for all of us. Yay gullible people who are swayed by such nonsense!
February 22nd, 2010 at 10:34 pm
Haha absolutely, you’d think that every item in the junk food machine at work was healthy! It’s either “low fat”, “low carb”, “no trans fat” etc. etc., whatever the health fad du jour was when the package was made :-)